Bill Ma
BIO
I’m Ma Bincheng, an industrial designer who creates clean, sleek, and user-friendly products. My work blends form and function, with a strong interest in urban consumer design.
CAPSTONE PROJECT
U GO
U GO is a lightweight, foldable electric scooter designed for urban commuters who rely on public transit. It features a sleek, compact form that’s easy to carry, store, and seamlessly integrate into daily routines while maintaining the full functionality of a standard commercial e-scooter. U GO makes commuting faster, more convenient, and more adaptable for modern city life.
FEATURED Work
Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO, detail
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
Title: U GO, detail
Dimensions: 35 × 42.5 × 4 in.
Year: 2025
Materials: PLA plastic
